CARMA
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Avani Cimcon Technologies’ Marketing Automation suite – CARMA (Customer Appreciation and Relationship Management Application), offers whole bouquet of SaaS (Software As A Service) Solutions ranging from sophisticated Marketing Campaigns, Drip Marketing, Business Networking, Customer Retention, Content Management and “Do-it-Yourself” websites. Each module is independent and can plug-in to any existing systems thus allowing you to leverage your existing IT infrastructure.
Web based marketing automation tools - Campaign management, Contact management, Content management, Site-builder, e-Commerce, Relationship management and Networking.

  • On-Demand & Co-brandable modules
  • Multilingual & Multimedia campaigns
  • Campaign related Web Extensions
  • Remote & local printing
  • Drip Marketing
  • Extensive Campaign monitoring and Analysis
  • Sharable & re-usable content and contacts
  • Contact Networking and Relationship Tracing
  • Configurable compliance workflows
  • Extensible template libraries
With CARMA one can create template-based multilingual campaigns with repeated periodic scheduling. These can be sent off in the form of Email, Print (PDF, Bulk print). It is backed-up by an ergonomic and well-organized content management system and a full-fledged compliance workflow. It also adds web presence for individual campaigns by adding web-extensions to the campaigns. To sum-up and analyze the outcome of these campaigns there is a powerful comprehensive reporting and analytics module that provides immediate feedback to measure success and improve future marketing initiatives.

Use of our solutions optimizes the effectiveness and cost-efficiency with which a company delivers critical messages to customers and prospects. These, reduces marketing costs, allows users to quickly and effectively identify and target most profitable customers and prospects, allows implementation of customer retention strategies, helps in building relationships and create linked business networks.
 
 
Campaign Management
  • Create and reuse multimedia mailers like Newsletters, Cards, and Brochures
  • Leverage technology - Send printed mailers, e-mails, fax and PDF for local printing and mobile messages (WAP)
  • Communicate effectively with your contacts in their preferred language using multilingual campaigns.
  • Multi-level configurable compliance process
  • Allows for preprogrammed (Drip marketing) and event based campaigns
  • Effective and extensive Campaign Monitoring and Follow-up

Relationship and Networking
  • "Send Greetings" for occasions and event based greetings year after year
  • Use custom salutations to give personal touch to bulk cards
  • Send quick and instant cards with few clicks and with minimum information
  • Send out email and printed cards
  • Create Invitation cards and print or email to build effective relationships

Contact Management
  • Extensive data mining
  • Link and trace relationship
  • Robust, affordable and easy to use
  • Create, share and group contacts
  • Full/partial role base sharing of contacts
  • Import-export and synchronize contacts from external applications
  • Advanced key-word search options
  • Setup reminders, task and appointments
  • Maintain history of communication and preferences for each contact
 Content Management
  • Create centralized multilingual content libraries
  • Auto and manual archiving of content
  • Secure, easy and flexible role based sharing of content
  • Configurable compliance work flows
  • Multi-locational content storage
  • Content linking and auto-interspersing of content for usage in campaigns

Site Builder
  • Create and Manage your website on your own
  • Click and edit, WYSIWYG
  • One click publishing
  • Upload images and build image libraries
  • Create, save and re-use pages and sections
  • Advanced full screen text / HTML editor
  • Attractive and professional designs
  • Track website visitors and link to contact management

E-commerce
  • Set up your own shopping website for your products
  • Fully customizable E-shop with configurable database
  • Enhance shopping experience with custom flash plug-ins
  • Easy to use administration module for data, images and content
  • Attractive shopping catalogue interface for easy location of products
  • Easy Integration with content management and campaign modules for customer retention